This afternoon I will be giving the closing keynote at the 2009 CTAM Research Summit. CTAM is the Cable and Television Association for Marketing. I will be spending part of the keynote discussing implications from research on presentation impact, and specifically, for this group, how to get your clients to act on your research findings.
I summarized the main takeaways on one Conference Room style slide, which I am making available here for conference attendees and anyone else who may be interested. Download the pdf here.