« Evidence-Based Presentation Design | Main | Breaking Murphy's Law »

April 04, 2008

PowerPoint Research - The Science of Effective Presentation

Many people are aware of psychologist Richard E. Mayer's multimedia research, and its applicability to presentation design. It is very good and relevant work. There is also much additional relevant research that is unfortunately not as well know, including research in advertising, communication, consumer behavior, computer science, and even law. Not all of this is explicitly about PowerPoint--in fact the majority of it is not--but it tells us a lot about how people interact with and are persuaded by presentation visuals and argument.

I have been compiling and analyzing this research for the past couple of years, and I will cover over 200 studies in my forthcoming book. In the meantime, if you'd like to get a preview, the bibliography in my recent column on evidence-based presentation design includes 40 of these studies.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/1068161/27753942

Listed below are links to weblogs that reference PowerPoint Research - The Science of Effective Presentation:

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In

Current and recent clients

  • eBay
  • Motorola
  • HJ Heinz
  • Exxon-Mobil
  • American Family Insurance
  • WW Grainger
  • Infinitive
  • Dell
  • Xerox
  • Kimberly Clark
  • Microsoft

Books on Presentation Design